How to Determine if Coupons are Worth Your Time
Recently I posted about how to organize coupons to maximize coupon savings (click here to read that article). I began researching couponing on a more detailed level in order to best help a client. If you have not already read the previous article, let me catch you up to speed with the fact that I previously did not use coupons as a rule of thumb. I would clip them from magazines or print them directly from manufacturer’s websites, but I did not buy newspapers, gather special coupon ads, or scour the internet for coupons. In order to best help my client, I needed to do some research, create an action plan, and apply a process common to most experienced coupon experts.
I began experiencing a savings and was taught some very helpful “tricks” to organizing and using coupons. Stacking coupons can offer a significant savings! I also learned how to locate high value coupons. I took a trip into town and gathered up sales ads from every store and the local paper. The Red Plum insert that I had previously sending to the recycle bin, was now being scoured and clipped. I went online and a scoured coupon site for manufacturer’s and competitor’s coupons. I clipped and organized. I compared my coupons with what was on sale, especially on BOGO (Buy One Get One free) items. I made my shopping list from what was on sale that could be stacked with my coupons, in addition to the methods I normally use. I was exhausted!

My shopping trip was fairly easy and quick. I brought my bulging cart to the front of the store and was pleased to see that I had saved $98.16! I returned home to find my children’s eyes bulging with anticipation at the number of bags I brought in. Thus, they eagerly began helping me put the groceries away. What came next was something I hadn’t anticipated; “Mom, what are these?”
Due to the fact that I was purchasing sale items that coordinated with coupons, I had purchased an abundance of food that had not previously crossed the threshold of our home. Many of the items were convenience foods, which my family was unfamiliar with. In addition, I noticed how little of the foods I normally purchase were among those being stocked in our kitchen. My answer to the children was that our family would be trying some new foods. Now, it was time to crunch the numbers and determine if it was worth my efforts. Next, I repeated this process for a few more weeks.
Before I begin the break down for you, let me say that the new foods I purchased were not well received by my family. This is not an uncommon response. Do not be disappointed if you find this to be the case as it takes time for taste buds to become accustomed to new foods. I spent 10 hours the first week and 8 hours each of the following three weeks gathering coupon fliers, newspapers, gathering coupons from the internet, printing those coupons, organizing them. I spent another 3 hours matching the coupons with the upcoming sales fliers and making my shopping list and menu. Over the three week period I saved a total of $302.12! However, when I crunched the numbers I determined that not only had I not saved any money, I actually spent MORE money! I subtracted the salary for my time, gas, printing paper, and ink which put me $3.88 in the hole! On top of that, I also found that we had food that was thrown out or given away because my family did not like it.

I presented my findings to a woman who organizes a coupon co-op to help me determine what I had done wrong. In the end she determined that I had used my coupons correctly, but my time to collect all those coupons was far too high. She also noted that most people do not take into consideration my deductions when determining savings. I was also put through an exercise that drew a comparison to the “new” foods and those that I typically would have purchased but did not. Upon further evaluation she reminded me that just because an item is on sale and I have a coupon, doesn’t mean that I should buy it. Immediately, the dim light bulb above my brain turned on.
For many coupons save them bundles of money that would make it well worth their time and for others it is an effort that may not be as effective or save money. What I learned was that certain coupons offer a significant savings. For example, in the coupon insert I receive in the mail, I regularly find coupons for hair products and makeup. My local pharmacy regularly places these items on sale. By tracking the sales of those items I was able to use the coupons and purchase my hair coloring for $2 and makeup for as low as $.75. I would have purchased these products anyway, but with a little glance through my Price Book, I knew exactly when they would go on sale and marked the coupons for that time resulting in Big Savings! Here are my tips on how to determine if coupons are worth your time and effort.
- Shop Your Pharmacies. Walgreens and CVS can offer BIG savings. Track their sales, use coupons on those sale items, and use whatever “cash back” system they offer. When you shop regularly, these “cash back” systems spend like regular dollars and are well worth your time and efforts.
- Compare. Make a shopping list for the week in your normal manner. Then gather all the coupons you can for one week and grab the sale ads from your grocery store. Within a half hour or less you will be able to determine whether coupons will be worth your time on any average shopping trip.
- Do not purchase food that your family will not eat. Just because you can purchase the item for pennies on the dollar. If your family doesn’t like fish sticks, but you purchase them for $1.25 because they are on sale and you have a coupon, what you will end up with is an uneaten box of fish sticks that will ultimately be the same as throwing that $1.25 you spent on them in the garbage.
- Seek Advice from Experts. There are people everywhere who save an abundance of money with coupons. They can help you determine the best methods and sources to make your coupons worth your time.
- Crunch the numbers. Your time is worth money. If you are spending a large amount of time gathering and organizing coupons it has a monetary value that is directly related to the savings on your receipt. Take the amount you save and deduct the time you spend gathering coupons, extra gas, paper, ink, etc. and deduct it from your savings. I use a simple $8/hour rule of thumb for translating my time into money. Once you see your true savings go back and check with a couponing friend or online expert and ask for help to improve your savings.

After a few weeks of using coupons you will be able to determine how to choose which coupons are the best for your family, how to find them quickly and easily, and eliminate unnecessary purchases. Coupons can save your family budget when you learn how to use them well.
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